Do we really live in a free market? Are we actually free to offer the services that we know will benefit our communities? Or is it the case that if the services we offer expose others’ modes of business it will be seen as a threat?

In this episode we explore the new innovator bullying, cyber abuse and press abuse levelled at Serge Benhayon and Universal Medicine and take a look ‘behind the news’ at the business the media dubbed a ‘cult’ and the man they labelled a cult-leader. In a region renowned for its celebrated diversity of healing therapies, communities and groups, in 2012 when a series of articles came out vilifying the popular complementary healing business with outright lies, it was clear that there was a greater agenda at play. After all, why lie about something unless you have nothing of genuine concern to report? And why lie at all? What was it about Serge Benhayon and his work that he was being perceived as a threat to the status quo of health, medicine and healing? Moreover, what was he presenting about Women’s wellbeing that was breaking with an unspoken cultural protocol?

The championing of true equality for women, not just talked about, but lived, has never been more publicly available than it is through the work of Universal Medicine and Serge Benhayon. In a world which continues to foster an embedded culture of mysogyny and especially within a media landscape in which inequality and sexism is rife, the media and particularly the journalist’s involved in early coverage of Universal Medicine were unable (or unwilling) to discern fact from derogatory pulp fiction about ‘brain washed female followers’. Through an already broken lens they failed to see the story right in front of them. This episode explores the lack of accountability in media that impacts the very fabric of community and society.